Project 1 Evaluation Essay

   In my opinion, my project addresses all of the criteria needed for he project to be successful. To start, the negative space, unlike the first final draft, has increased, but leaves a comfortable amount of space between each word so that the design does not get overly busy. There is also an obvious hierarchy in the design that was mentioned in the criteria. Emphasis, for example catches the eyes instantly with it's bold, dark letters and it then leads the eye to Balance and Contrast. From contrast you notice the repeated word flow and with it's curves it makes you notice repetition and alignment. The different values of the design also contribute to where your eye goes first. A good example would be that emphasis is the darkest, balance is the second darkest, and the third darkest is the "rast" in contrast. Another way in which value was used is that the word repetition fades away in value with each row of the repeated word, giving the design with a sense of depth, as if it is going into space. Also, if the value didn't change, the weight of the word would be too heavy and would have dominated over balance and contrast.

    On the other hand, the design also conforms to the rule of thirds with the focal point on the upper left intersection and off center. This diagonal focal points forms the direction in which the eye follows throughout most of the piece. The only words that does not copy that direction would be repetition and alignment, but repetition was only done to add tension between the words and to play with the negative space. Alignment, however was in the corner, framing the design and repeating the framing that contrast had done in the lower right hand corner. In contrast, the word flow follows along emphasis, but swirls near the end of the line, activating negative space. Therefore, due to the consideration of value, negative space, word design, and the use of rule of thirds, this design is successful.